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Publishers are indeed facing seemingly insurmountable obstacles to remain profitable in financially unstable times. Added pressures of evolving technology both hinder and help growth. Recently, VISTA International unveiled the results of several years of intensive studies on traditional publishing operations. VISTA Internationaldoesn't simply challenge publishers to "harness new skills to market new products through new channels," in the study, it offers seven essential strategies for ensuring success.
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- Companies:
- Vista International
- People:
- Gretchen A. Kirby
- John Wicker
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