Digital Directions: The Top 10 Ways to Kill Your Publishing Business
The world of content is in the midst of a nearly perfect storm:
- Changes in the media landscape brought about by digital technologies and customer behavior are driving fundamental changes in how we acquire, produce and sell content.
- The global financial crisis makes funding new capital initiatives required to address digital media much more difficult.
- A downturn in the advertising market is raising havoc with revenue projections.
Decisions are required, but missteps are costly. These are not “bet your job” decisions. They are “bet your company” decisions.