The Web Revisited
When contemplating an online presence, revenue is a top concern, however, saving time, money and other resources are significant benefits that should be considered as well.
Full news press
Nearly every business can benefit from posting press materials online. To provide those seeking information about a company, an entire press kit can reside on a Web site, including a company history, the biographies of senior staff, contact information, news releases, a map—free maps are available from MapBlast.com and MapQuest.com—and office or store hours. All of which can be accessed 24 hours a day, seven days a week. A print version of a press kit, with folder, photos, article reprints and copied fact sheets can cost $3 or more to produce and mail but the only expenditure associated with an online version is a one-time cost for scanning and HTML coding. The materials are delivered immediately at no cost whatsoever.