Ebook Trends: The Year of Living Digitally
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Consumer Attitudes
Since 2009, BISG has also reported on consumer ebook reading and purchase behavior. [4] The report surveys show that changes in portable device use continue to influence ebook adoption behavior. Just as Amazon’s successful blending of dedicated e-readers with its e-commerce prowess sparked a rise in narrative fiction ebooks, so too are more complex devices beginning to drive nonfiction readers toward the ebook format. From early 2010 through mid-2011, dedicated e-readers displaced PCs as respondents’ most preferred device for reading ebooks. However, the subsequent rise of tablet devices—led primarily by Amazon’s Kindle Fire—has changed the field again. The next report, out in March, shows tablets and dedicated e-readers at 43.9% and 42%, respectively. (See Table 1.)
- People:
- John Parsons
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.