Ebook Trends: The Year of Living Digitally
One scenario for resale could involve capturing a portion of secondary market revenue by the publisher and author—something that is impossible in the print world. However, the technical barriers to such a transaction, combined with the proprietary nature of competitive ebook platforms, and the short-term strategies of larger publishers, make this approach highly unlikely in the short term.
Perhaps the single greatest barrier to increased ebook adoption is the newness of the medium itself, and its domination by proprietary technology companies. The ereading experience is anything but uniform, as a cursory look at the many apps and reading devices will reveal. Over time, certain aspects of the user experience will become more uniform, making it appealing to a wider audience. Even some of the restrictions imposed by aggressive players like Amazon and Apple may in time yield to public pressure, and the needs of readers and researchers—which have not changed since the invention of reading.
Until then, however, ebooks will remain a disruptive force—favoring innovative authors, publishers and resellers, and increasingly dominating the habits of technically savvy readers. x
John Parsons (firstname.lastname@example.org) is an independent writer, researcher and analyst in the publishing and printing industries. He is the co-author of BISG’s Consumer Attitudes Toward E-Book Reading, and the former Editorial Director of The Seybold Report.
3. Student Attitudes Toward Content in Higher Education; bit.ly/hYzZWF
4. Consumer Attitudes Toward E-Book Reading; bit.ly/6P50bX
John Parsons (email@example.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.