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I attribute much of this success to a great staff of experienced professionals who are highly motivated by the challenges presented to them. Our designers are innovative and resourceful; they enjoy staying on the leading edge of contemporary graphic and typographic work by keeping up with technology and developments in the field of graphic arts. They take courses and attend seminars and annual graphic design conventions. Several teach and, in turn, learn about current trends from the student community. I would add that the designers are all grounded in the traditions of their craft; they know the developments of typography and page design, especially book work, which is so different from commercial typography.
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