Special Advertising Section: Digital Printing: The Burgeoning Business of Books
There’s money on the table
in book production
By
Noel Ward
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Three companies busy capitalizing on this burgeoning market are BookMasters, Color House Graphics and Gasch Printing. Each has evolved their business models to take advantage of the opportunities presented by digital book production.
Digital Economics
It all starts with run lengths. The ability of digital presses to produce short runs cost-effectively is changing the economics of book production. Run lengths based on demand slash inventory costs and eliminates the need to pay for books that might not be sold for months—or even years. This sea change in book production economics offers rich benefits for publishers and book manufacturers alike.
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Noel Ward
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