Cover Story: Amazon: The Elephant in the Room
There’s no way around it: The Seattle-based e-tailer has become the
dominant force of change in book publishing today. Whether that’s good
or bad for the industry is no easy question to answer.
"Amazon is certainly the most powerful single force for change in the industry. I think that's a safe statement," says Mike Shatzkin, founder and CEO, The Idea Logical Co. Inc., publishing consultant, industry observer and influential blogger. "And they've gotten that way primarily through great strategy and great execution. But having gotten to where they are, they constitute a threat in some way to every other player in the industry."
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