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In addition to the slow recovery from recession, book sales in 2004 continued to be hampered by readers spending more time engaged with other media. Television, the Internet and other more interactive diversions will continue to vie for the reader's time and money, according to Dave Mead, senior vice president, sales and marketing, of Banta Book Group. Unfortunately for publishers, the increased adoption of broadband Internet access will give people more reasons to surf rather than turn pages in 2005, so the need for developing compelling titles will be even greater.
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- Companies:
- Adobe
- Amazon.com
- Apple
- Association of American Publishers
- Banta Book Group
- Banta Corp.
- ColorCentric Corp.
- ContentGuard
- Eastman Kodak, Kodak Versamark
- IBM Corporation
- InfoTrends / CAP Ventures
- IUniverse
- Lightning Source Inc.
- Lulu.com
- Managing Editor Inc.
- Microsoft Corp.
- Muller Martini
- On Demand Machinery LLC
- People Magazine
- Quark Inc.
- WoodWing Software
- Xerox Corp.
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