This Is Print
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Everyone who has worked with color proofs knows that proofing systems are fundamentally flawed. A color proofer represents the output of the offset press.
Logic tells us the ideal proof comes from the same press as the final piece: a 'press proof'. Ideally, it would also be a sample piece—an actual bound book, folded collateral, or multi-piece direct mail vehicle—rather than a color swatch, mock-up, or comp.
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