This Is Print
The cost savings on warehouse space, tax on stored inventory, and cost of destruction usually covers the slight premium for digital printing. The files can also be updated as needed, so collaterals never become dated.
"The available papers for digital printing are too limited." Once again, the iGen3's SmartPress paper handling system sets a new standard for printing a wide range of coated and uncoated papers, from very light to very heavy (60 to 300 gsm). Xerox is also developing new papers optimized for digital printing (so-called 'digital papers'), expanding the range of applications.
Here's one of my favorite objections: "We don't have the expertise for variable information printing, which is digital printing's real value." Two counterpoints. One: many successful digital color printing businesses focus on static documents. Two: Variable information (VI) printing, which personalizes pages in a print run, isn't difficult.
New software, such as easy-vi from Xerox, makes VI printing and even on-the-fly versioning easy, even for beginners. In addition, Xerox offers VI services, including database integration, Web site programming, document design, application programming, file testing, and system integration, to close organizational knowledge gaps.
Digital printing technology has three other strengths that will soon make it indispensable.
1. Meeting customer requirements for ever faster turnarounds of high quality printed materials. By 2005, 33% of customers will want turnaround in 24 hours or less, according to a study by the Rochester Institute of Technology. This trend plays to the strengths of digital printing's abbreviated job setup time, and favorable economics for short runs.
2. Streamlining production workflows to provide cost efficiencies, and;
3. Providing new opportunities for growth, profit, and competitiveness.
These capabilities permit creatives and production shops to do things have never thought possible. For example, as a class project, students at the Parsons School of Design in New York created a 52-page magazine in just eight weeks, using a PDF workflow and the DocuColor iGen3.