Are You the Weakest Link?
Envision Your Company as a Link
Think of yourself as a link in someone else’s supply chain. Thinking of and diagramming ourselves as both the object as well as a link in many supply chain loops is useful for mapping our present and possible future. Identifying the core competencies that express our primary value proposition for the customers we are trying to reach will help determine how strong a link we are.
- Places:
- New York
- United States
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.