Thomas Nelson's Digital Plan: A Q&A With the Religious Publisher's New Digital Strategy Leader Tod Shuttleworth
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And so Shuttleworth is off to the races, trying to figure out how he can—as he stated in an April 20 blog post—stop being a “digital armchair quarterback” and get on the field.
In that same blog post, which is a reposted company memo, Shuttleworth wrote to his colleagues about how he will formulate Thomas Nelson's digital strategy: He plans to listen to his digital team. Then, he will meet with other colleagues to hear their ideas before turning an ear to outside “world-class leaders and companies” interested in contributing. Next, he will “build an executable strategy,” and the final step will be to execute said strategy, which will continue to be revised and adapted.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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