Thomas Nelson's Digital Plan: A Q&A With the Religious Publisher's New Digital Strategy Leader Tod Shuttleworth
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Shuttleworth recently spoke with Book Business Extra about the transition and Thomas Nelson's unfolding digital strategy.
Book Business Extra: How's it going so far in your new position? What are you finding to be Thomas Nelson's biggest digital strategy challenges?
Tod Shuttleworth: It's going great. … Our internal folks in charge of our digital strategies have done an amazing job. Outside folks are helpful with their many opinions. Everyone has ideas, but no one really knows where this adventure will take us. ... We don't really know what [the challenges] are yet. [But] I suspect, like any change, it's educating the current employees [on] how things will be changing and execution of [those] changes. ...
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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