Quality Sales Materials on the Fly
Thompson West reveals details behind its new online collateral-ordering system where sales reps can customize, get estimates and order sales promotions from their desktops.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
This system was obviously time-consuming and expensive. The creative services team was spending too much time tweaking existing materials and not creating new design projects. The sales representatives felt challenged because they were not able to respond quickly to competitive marketing efforts.
While looking for solutions to these problems, the creative services department faced an additional challenge. The internal IT department said it would be a two-year wait before they could provide the technical resources needed to develop an online collateral system. The creative services department’s goal, however, was to get a system launched much faster in order to free up the staff to work on more design-intensive projects.
0 Comments
View Comments
Related Content
Comments