From the Refrigerator to the Nook Color Reader's Tablet
"We've seen kids create books on the Nook, and they run and tell their parents, 'Go see my book. It's on the Nook!'," Kan told Book Business Extra. "And parents would love to see educational tools on tablets."
Tikatok.com launched at the end of 2007, and was acquired by B&N in late 2009. Kan says, "We grew dramatically more than we expected [under B&N], which makes sense. ... But the potential is very big for us [with the new Nook app]," she says, referring to B&N's 25-percent market share of e-book sales, its sales of millions of Nooks, and the more than 1 million downloads on the Nook app store.
In addition to enabling children to potentially get their books in front of every Nook owner, the app also allows them to set up a bookshelf to contain their own books as well as books they want to read or like from other child-authors. A bonus feature is that anything they create in the Tikatok app is automatically integrated with the Tikatok.com website. So, for example, if they are writing on the Nook, but then want to continue on their home computer for some reason, they can.
"This is a very innovative concept," says Kan. "And it's just the beginning for us in what Tikatok will be."