Tim O’Reilly’s Exclusive Interview with Book Business Extra on How O’Reilly Media Built Its Computer Technology Book, Web and Conference Brand
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Jim Calder
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O’Reilly Media Inc., a technology publisher, with corporate offices in the heart of the Silicon Valley, utilizes pen and ink woodcut-style drawings of different animals on many of its books. It has been doing so for years, which has helped create greater worldwide recognition for its products.
The company, a driving force behind the commercial Internet, Web 2.0, blogging and online book selling, has also perfected the use of brand identity.
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