Tim O’Reilly’s Exclusive Interview with Book Business Extra on How O’Reilly Media Built Its Computer Technology Book, Web and Conference Brand

O’Reilly Media Inc., a technology publisher, with corporate offices in the heart of the Silicon Valley, utilizes pen and ink woodcut-style drawings of different animals on many of its books. It has been doing so for years, which has helped create greater worldwide recognition for its products.

The company, a driving force behind the commercial Internet, Web 2.0, blogging and online book selling, has also perfected the use of brand identity.