Tim O’Reilly’s Exclusive Interview with Book Business Extra on How O’Reilly Media Built Its Computer Technology Book, Web and Conference Brand
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Jim Calder
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“Like so many things in life, the O’Reilly animal branding was a combination of luck, generosity and unexpected genius,” says Tim O’Reilly, founder and CEO of O’Reilly Media. “When we first began publishing small books about the Unix operating system under the brand ‘Nutshell Handbooks,’ all our books had the same image—a simple image of an opened nut—designed to get across the idea that our small books captured the meat of a complex topic. We were very low-budget, and didn’t have money for designers or logos.”
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Jim Calder
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