Dishing Content on Multiple Platforms
Tim Zagat, CEO of Zagat Survey, on the evolution from guide publisher to content provider.
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Zagat: The digital world changes everyday. Fortunately, our staff is able to look at not just what our readers want now, but what we anticipate they will want in a year or more from now. Getting those bells and whistles online at the same time a trend hits, is what is challenging.
As for branding, we are very fortunate to have had great success before the dawn of the digital age. We have an advantage over bloggers and the like because, while they are competing and trying to differentiate themselves from the huge pool of fellow bloggers, the Zagat brand has a history and loyal following that predates the digital age.
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Peter Beisser
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