Dishing Content on Multiple Platforms
How long ago did you make the decision to begin providing content on multiple platforms, and what was the first step in making that happen?
Zagat: Zagat Survey ratings and reviews have been the principal source of restaurant information available online since the late 1980’s on Prodigy, CompuServe, AOL, Sidewalk, Travelocity, Pactel, USWest, Ameritech and Pathfinder. In addition, Zagat has partnered with Microsoft, Apple, Sony and NewsCorp to provide electronic products. Zagat has worked with NTT DoCoMo in connection with its i-mode, and most recently has worked with Handmark in developing software for a variety of mobile devices and cell phones. Zagat Survey content is available online at www.Zagat.com, where users can access more than 30,000 reviews, voice their opinions, and execute related transactions. Zagat.com was launched in 1999 and is one of the few profitable restaurant guide Web sites. Nina [Zagat] has been very influential in keeping Zagat.com up to speed in the digital marketplace.
