Dishing Content on Multiple Platforms
Tim Zagat, CEO of Zagat Survey, on the evolution from guide publisher to content provider.
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How have you decided to handled the increased demand for creating content on the Web? Was your existing staff trained to help facilitate the new tasks or were new employees brought on board?
Zagat: We’ve been fortunate enough to have a lot of Web savvy employees for years, and we have also recently hired several new staff members that are well in tune with the current and future demands our customers will expect from our online offerings.
What significant initiatives do you have planned for Zagat Survey for 2007?
Zagat: You’ll have to wait and see.
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