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Marcus Leaver, president of Sterling Publishing, who spoke at MIP, outlined new approaches his company is taking, including “questioning anything and everything.” About every project and process, he said, “We have to ask, ‘Are we doing this because we can, because we’ve always done so … or because we can measure it?’ We’ve got to think hard about why we’re doing what we’re doing every step along the way.”
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Noelle Skodzinski
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