Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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3. For teens, text messages are social currency.
Teens welcome your SMS (short message service) marketing campaigns because of the importance of texting in their lives, O'Connell says. "They are popular because they are receiving these messages, and it's not always from their friends. It could be from the brand—as long as it's dinging in class, they get that social currency."
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Jim Sturdivant
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