Pick a Title, Any Title
Tips for increasing your chances of success with new-title acquisitions.
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You only have so many titles to market to the public. How do you choose the right ones and how do you further their cause?
It’s never an easy decision. One title you might acquire reads beautifully, but where’s the platform for marketing it? The author doesn’t exactly seem television-interview friendly. Another title has a famous person behind it, but it’s missing a little thing called substance.
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Eric Butterman
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