Pick a Title, Any Title
Tips for increasing your chances of success with new-title acquisitions.
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Margo Baldwin, president and publisher of Chelsea Green Publishing—which has published a number of titles that have made it onto national best-seller lists—feels that it comes down to a difference of opinion. She believes that publishers are forgetting to be different. “We had a book that we seriously were considering on global warming, but it just wasn’t setting itself apart,” she says. “Sometimes you get so excited about a subject matter that you just don’t realize you’re rehashing old stuff.”
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Eric Butterman
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