Get Your Multimedia House in Order
Tips for making the internal transition to a more digital-friendly environment a little less complicated.
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“We wanted someone who would look [for] ways to better market and publicize books through the Internet, because we are finding that, increasingly, Web outlets reach more people,” she says.
It has been only in the past year and a half that Avalon has accelerated its Web reach this way. And while it was somewhat simple to implement, transitioning from a print publisher, or one with a restricted digital platform, to a fully operational multimedia house is another story.
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Sharon R. Cole
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