Get Your Multimedia House in Order
Tips for making the internal transition to a more digital-friendly environment a little less complicated.
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Stepping Into the Abyss
For the less electronically equipped, offering online products to compete in the digital age can be a little like stepping into an abyss. The question is, how far down the rabbit hole do you want to or should you go?
Bill Trippe, president of New Millennium Publishing—a Boston-based consulting firm specializing in electronic publishing—suggests taking a good look at your market. “Do opportunities exist to call for more digital offerings, and are you prepared to spend wisely toward them?” asks Trippe. “Looking back five years or so, some publishers put the cart before the horse, burning holes in their pockets for expansive digital publishing before the market was really clear.
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Sharon R. Cole
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