Frankly Speaking: 9 Ideas for Making Print Pop
To compete with e-books, publishers can add value with finishing elements.
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Frank Romano
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In the 1980s, many mass market paperback books were published with multiple cover "versions" using different colors. These were not different versions of the entire book cover; they were the same books with the same imagery on the cover, but with different dominant colors. Red, gold and blue were common, and the decision was not capricious; the objective was to attract potential buyers based on their color preferences. At the same time, embossing and even foil stamping also were used to enhance the "curb appeal" (to borrow a real-estate term) of the printed book.
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Frank Romano
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Frank Romano is Professor Emeritus at RIT School of Media Sciences.
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