Frankly Speaking: 9 Ideas for Making Print Pop
These were the days when books had to catch your attention at the bookstore. They had to beckon you silently. They had to be visually interesting—even striking. Ink alone was not enough.
There is more to printing than just ink on paper. While all printing companies claim to be "quality" printing companies, it's hard to tell exactly what level of "quality" they're printing. If you review most of the winners of printing competitions, you will find that the winning pieces usually involved a finishing element.