To Infinity and Beyond
Wiley uses distributors to sell its e-books. It also sells direct via Wiley.com and supports its book distributors with joint promotions, including pre-publication promotions.
Maximizing the Reach
The key to increasing e-book sales is to create a better user experience, says Jones.
Jill Reese, manager of digital rights and alliances of The McGraw-Hill Digital Group, says, "McGraw-Hill is a content provider and looks for new channels for growth. We recognize e-books as one of these channels." Reese points out that the e-book market overall is growing at an annual rate of 20 percent to 25 percent, and "McGraw-Hill's e-book revenues are growing at the same rate." In the pursuit of growth, she says, McGraw-Hill is targeting the public, academic and large corporate-market sectors and is looking to convert between 400 and 500 titles by the end of this year.