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Steve Potash, president of IDPF and chief executive officer of Cleveland-based e-book distributor Overdrive Inc., says there are two to three times the number of publishers that do give numbers that aren't participating, and therefore estimates the retail and consumer market domestically is $25 million to $30 million annually and growing. Those that don't report include higher education, CD-ROM, reference, specialty segments and religious publishers. As a result, Potash estimates the retail and consumer
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