Risky Business
To succeed in multimedia publishing, leading executives say you must not only be willing to try new things, but more importantly, be willing to fail.
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“One of the reasons we [offered early on] our biggest best-seller on the Web is that, if we take seriously that we’re supposed to be the premier dictionary of the American people, then we have to be all dictionaries for everybody, and that includes people who want to get their language information from the Web for free,” explains John Morse, president of Merriam-Webster.
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James Sturdivant
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