Risky Business
To succeed in multimedia publishing, leading executives say you must not only be willing to try new things, but more importantly, be willing to fail.
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The risk has paid off. While many other companies responded to the emergence of the Web by trying to shield their brand, thereby losing market share to upstarts with a stronger online presence, Merriam-Webster has remained the preeminent name in dictionaries (its “New Collegiate” is the nation’s best-seller, according to the company), effectively girding itself against the onslaught of sites like Dictionary.com.
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James Sturdivant
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