14 Tips for Making the Most of Your Multichannel Marketing Campaign
Today’s marketing landscape presents an array of opportunities for book promoters. Here’s how to make sure you’re getting the most from your campaign.
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1. Take advantage of all available marketing channels. Noreen Henson, marketing manager for Demos Medical Publishing, says her biggest difficulty today is “the electronic revolution in information delivery”—and her constant challenge is to ensure Demos’ campaigns take advantage of this evolution. Among Henson’s strategies are: e-newsletters keeping customers informed of the company’s latest offerings, mass e-mail press releases to media contacts, linking campaigns that improve her site’s search engine rankings, and message boards and online communities that are devoted to relevant topics.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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