Today's Retail Scene: Are You Prepared to Compete?
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
For Concord, Calif.-based C&T Publishing, this has meant reshaping distribution and marketing strategies to match the needs of the niche market it serves. “We sell into a variety of channels, so our needs are constantly changing,” says Publisher Amy Marson. “We sell to the trades, but then we also have what we call our core market, which is selling to retail quilt stores and papercraft stores. It’s a completely different group of distributors, and they get serviced differently.”
0 Comments
View Comments
James Sturdivant
Author's page
Related Content
Comments