Today's Retail Scene: Are You Prepared to Compete?
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This means C&T must maintain parallel distribution and marketing plans. While the conventional trade book market requires Marson to be planning strategy for the middle of next year, specialty retailers operate on much less lead time. “With the core market, we are constantly responding to trends,” she says, “whereas with [distributor National Book Network (NBN)], we are working so far out, we’re more predicting what we think the trends will be.”
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James Sturdivant
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