Today's Retail Scene: Are You Prepared to Compete?
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With competition from online sales, discount chains and other nontraditional outlets, bookstores are adjusting marketing and retailing models as well. Borders Group recently announced the establishment of Borders Teaching Zone sections, which offer non-book items useful in the classroom alongside a range of teaching publications. The Teaching Zones are located adjacent to a recently revamped children’s department that features an expanded games and toys section.
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James Sturdivant
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