Digital Directions: 6 Tools for Digital Success That Won’t Break the Bank
6. Don't skimp on design.
Design is a great investment. It provides brand differentiation as well as greater product utility through usability design. Design is a critical skill set in successful cross-channel product distribution. Here is the best part (long known by Steve Jobs): Great design often can deliver market success even if the product features are less than the competition. Android versus iPhone anyone? So don't skimp on design, and if at all possible, keep designers happy and on staff. Talent is not a commodity. BB
Andrew Brenneman is founder of Finitiv (Finitiv.com), a consulting and services organization that develops and executes transformative digital strategy for publishers and other content organizations.