Guest Column: The New Give-to-Get Publishing Economy: Edith D. Wilson, R.I.P.
Traditionally reclusive publishers need to change to thrive in today's social economy.
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So, how do book publishers add visible value for their authors and consumers in new ways? What needs to change, and perhaps more importantly, what needs to stay the same? As both a publishing “insider” and a frequent reader of publishing’s critics, I am often struck by how the public discussion of these questions is fundamentally different than private ones, how the focus of those inside publishing houses is different from those in the blogosphere. Beyond publishers’ walls, the tremendous value editors and their publishing colleagues provide in helping an author create a publishable work is often unknown. Yet, the vast majority of publishing time and energy go into just this activity—the core of what publishers do.
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Carolyn Pittis
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