Press Release: Trajectory Announces Major Agreements With Dangdang– a Leading Chinese Online Bookseller – Learner, Futa-Fata, Boom! Studios
Trajectory will providing Dangdang with book discovery tools and datasets such as translated keywords from the content of the book itself
According to Jim Bryant, CEO of Trajectory, "The Chinese language word cloud that we are presenting Dangdang to use will enable potential book buyers to visualize the storyline in a compelling new way. "
Dangdang will also receive the Trajectory Index. The Trajectory Index allows potential readers to assess the books complexity level as determined by Trajectory's Natural Language Processing algorithms. Jim Bryant states "Allowing foreign language readers to understand the reading level of a book will help drive more informed decisions. Highlighting the English language words that appear in each book that are used in English language proficiency exams such as TOEFL and IELTS will provide an incentive for readers to select a book."
Trajectory will also be presenting its contextual based recommendations for each book. According to Jim Bryant, "Recommendations based on the actual content of the story are essential for finding related stories especially in crowded domestic book stores and certainly in new foreign stores where the understanding of new collections is evolving."
Throughout BEA 2015,Trajectory has a deep line-up of speaking commitments drawing on the company's expertise in international and Chinese digital distribution and Trajectory's industry leading natural language processing and book discoverability technology. CEO and Co-Founder Jim Bryant and Chief Content Officer and Co-Founder Scott Beatty will be featured in four panels. The sessions will be held in both the BEA Global Market Forum - China and the concurrent International Digital Publishers Forum IDPF Digital Book 2015:
- BEA Global Market Forum - How Digital is Setting the Stage for Expansion - Thursday, May 28, 2015 9:30 - 10:20 Room 1E11
- Anhui Ceremony - "Western Perception of Chinese Culture" Thursday May 28, 2015 10:30 - 11:00 Room 1E02
- IDPF Digital Book 2015 - Data Science, Discoverability, International Expansion for Publishers Thursday May 28, 2015 11:55 - 12:30 Room 1E08
- IDPF Digital Book 2015 - Generating Metadata by Machine Friday May 29, 2015 11:30 - 12:30 Room 1E10
Based in Beijing, China Dangdang is principally engaged in selling books and merchandise online. It's 2014 sales exceeded $1.4 billion. Co-Founded in Beijing, in 1999 by CEO Mr. Guoqing Li, Dangdang is one of the largest booksellers in China. Dangdang is listed on the New York Stock Exchange - NYSE: DANG.