Transcontinental Acquires Rastar
“Rastar has built its solid position in direct marketing because we challenge established thinking, and embrace new marketing strategies,” said Kevin Despain. “With Transcontinental’s scale, we have a unique opportunity to deliver results to our clients on a wider scope. We look forward to working with the Transcontinental team.”
The largest printer in Canada and sixth-largest in North America, Transcontinental is also the country’s leading publisher of consumer magazines and French-language educational resources, and its second-largest community newspaper publisher. Transcontinental distinguishes itself by creating strategic partnerships that integrate the company into its customers’ value chain, notably through its unique newspaper printing outsourcing model and its value-added services. From mass to highly personalized marketing, the Corporation offers its clients integrated solutions which include a continent-leading direct marketing offering, a diverse digital platform and a door-to-door advertising material distribution network. Transcontinental is a company whose values, including respect, innovation and integrity, are central to its operation.
Transcontinental (TSX: TCL.A, TCL.B) has more than 15,000 employees in Canada, the United States and Mexico, and reported revenues of C$2.3 billion in 2007.