Transcontinental Offers 100-Percent Recycled Paper at Price Parity
Transcontinental Printing’s Book Group, part of Transcontinental Printing, Canada’s largest printer and the sixth largest printer in North America, circulated a marketing brochure to book publishers this week to promote its latest offering: a new paper made from 100-percent post-consumer recycled material. This marks the first time recycled papers are available from Transcontinental at price parity.
The environmentally friendly option, known as “Enviro 100 trade,” can be used by trade publishers short through long runs, or in specialty publications.
According to Transcontinental using environmentally friendly options no longer means you have to sacrifice quality and pay top dollar. Until recently these environmentally friendly choices often meant having to sacrifice quality and were only available at premium prices.
“By giving our customers the choice to use premium quality 100 percent post-consumer recycled papers at price parity,” says Luc Desjardins, president and CEO of Transcontinental. “We are expanding the scope of our commitment to the environment and sustainable development with no sacrifice in quality or to the commercial success of our customers. The challenge of sometimes having to choose between quality and affordability versus sustainability has now been overcome. It is a true win-win.”
There are several options available to publishers including color and paper weight. Transcontinental assures that the “Enviro 100 trade” paper is either equal to or superior to its virgin paper counterpart.