Trending topics at the Frankfurt Book Fair 2012
From Star Wars to “The Little Prince”: Licensing characters and designs can be a lucrative source of revenue for publishers if it’s done the right way. On the Friday of the Book Fair, the Licensing Day will offer all those with an interest in this topic a comprehensive programme of events. It will kick off with the panel “Crossmedia Brand Building: Star Wars” at the StoryDrive Conference. Carol Roeder, Director of Global Publishing for Lucasfilm, will discuss the most successful entertainment franchise of all time. In the three-hour intensive programme “Publishing meets merchandising” (12 October, 2.30 – 5.30 p.m., Hall 4.0, Room Entente), experts from both worlds will explain the essentials of the merchandising business, how to successfully build books into brand worlds and how to turn brands into books.
Trending topic 3: New Business Models
Why is 360° storytelling so successful? How can you finance sensational crossmedia projects? And how do decision makers from the fields of games, film and media envision the future of their industries? Frankfurt StoryDrive is just the place to be for anyone who wants to stay ahead of the curve in the changing media landscape. The international media and entertainment worlds will gather for the third time in Frankfurt – celebrity guests will include Hollywood director Stephen Daldry (“Extremely Loud & Incredibly Close”) and special effects designer Sir Richard Taylor (“Avatar”, “The Adventures of Tintin”, “The Hobbit”).
Cloud based business models, social DRM, paid content models, digital licensing – these and many other topics will be discussed at the Sparks Stages in halls 4.2 und 8.0. Over 60 panel discussions will take part during the Fair, speakers will include Will Atkinson, director, Sales & Marketing, Faber and Faber, Jamie Byng, Publisher of Canongate, Otis Chandler, CEO Goodreads and many more.
Trending topic 4: Markets & Trends