Trending topics at the Frankfurt Book Fair 2012
New players in Frankfurt
The Frankfurt Book Fair attracts international media groups with its reputation as a high-level cultural and media event. This year, Sony and Nintendo will feature their latest product innovations in Frankfurt. Seven weeks before the official launch in Germany, Nintendo will present its new TV console, the Wii U, to the general public for the first time in the StoryDrive Media & Entertainment Area (Hall 4.0). Fair visitors will have the opportunity to try out the first Wii U games and to get acquainted with completely new forms of interactive video games. Sony Computer Entertainment will also unveil its interactive “Wonderbook” at the Frankfurt Book Fair, far in advance of the official launch in Germany. Finnish app developer Rovio will exhibit in Frankfurt for the first time: “Angry Birds” is not only the most successful app of all time – the Finns will also introduce their first e-book app at the Frankfurt Book Fair.