TV Host Puts Supply Chain to the Test
Book editors, publicists, and marketers sent a collective "thank you" to media queen Oprah Winfrey, when the Association of American Publishers presented her with its AAP Honors award.
The reason for the award: Oprah's Book Club, a wildly popular segment of The Oprah Winfrey Show. The segment routinely turned titles into bestsellers. But while publishers love the show's impact on revenues, dealing with massive, often unexpected surges in demand can vex even the most efficient supply chain.