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The format of Oprah's Book Club was simple and effective. Winfrey chose a novel, then broadcast a reader discussion and author interview. The first book featured: The Deep End of the Ocean, by Jacquelyn Mitchard, published by Penguin Putnam's Viking imprint.
The book was already successful for a first novel, with 100,000 hardbacks in stores. But one month after its appearance on Oprah's Book Club, demand increased almost tenfold. Penguin Putnam suddenly needed to manufacture and ship 900,000 additional copies, and fast.
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