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"Nobody knew how big the Oprah Book Club was going to be," says Pamela Dorman, VP and executive editor at Penguin Putnam Inc., in New York. "It was incredible."
The production team had to scramble to meet an avalanche of orders, says Roni Axelrod, then senior production manager at Penguin's Viking imprint, now director of production at HarperCollins Publishers, in New York. Reader interest could wane, and delays would mean lost sales.
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