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But as Kermit’s outlook changes in the course of the “It’s Not Easy Being Green” song (he realizes there are a lot of great things about being green and that, as he says, “It’s what I want to be.”), the industry’s outlook may be undergoing a sea change as well.
Last year, Random House Inc.’s announcement of its significant environmental initiative shook up the “green”-scene and put glimmers of hope in the eyes of environmental advocates. Would Random House (which purchases approximately 120,000 tons of paper annually) be the first of many other publishing conglomerates to take serious action to improve their environmental impact?
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- Companies:
- Random House Inc.
- Simon and Schuster Inc.
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