How to Be a Bigger, Better Book Publisher
Two multi-million-dollar publishers share the creative strategies behind their companies’ growth.
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Was there a specific branch of publishing on which M. Lee Smith focused in an effort to grow in terms of revenue, distribution and number of authors published?
Dan Oswald: Our biggest growth came from selling state-specific employment law newsletters that we prepare with law firms in those states. A lot of our growth came by initially launching those state by state. Then we tried to gain business by working through human resource professionals specializing in law and looked to broaden our offerings to those customers through books, seminars, conferences and loose-leaf products—anything that would deliver information to those customers on specific state and federal laws.
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Sharon R. Cole
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