How to Be a Bigger, Better Book Publisher
Two multi-million-dollar publishers share the creative strategies behind their companies’ growth.
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Is there an overall strategy your company used that was successful in your company’s growth?
Oswald: I think the No. 1 thing we do is look for recurring revenue streams. Newsletters by nature are that. They are a renewal product.
We also experience recurring revenue now by publishing directories that are annual. We turned the directories into pieces that are automatically renewed unless a customer requests them to be stopped.
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Sharon R. Cole
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