Two multi-million-dollar publishers share the creative strategies behind their companies’ growth.

By Sharon R. Cole

For example, recent revenue growth in the nursing and allied health fields reflects both the demographic growth in those areas, as well as significant increases in market share driven by our product innovation and customer focus. This focus on customers and innovation is central to the Wolters Kluwer commitment to being the professional’s first choice.

Sharon Cole is a Philadelphia-based freelance writer serving the print industry.